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Dancique opened in January 2014 to offer a dedicated pointe shoe fitting service that was lacking in the Midlands.


Starting small, in a room above a dance studio, it quickly became apparent that the business needed to expand. Luckily, the row of shops we are now in became available and within 7 months of starting out we had moved into our current home. 

Helene and I set up Dancique having had 20+years of working as Physiotherapists. We both wanted to take a change of direction in our career and have/have had children who dance at vocational level so pointe shoes, and the correct fitting, were of an interest to us both. We feel that we were able to apply our extensive experience as Physiotherapists to understand pointe shoe fitting at a deeper level. 

Helene left Dancique in the summer of 2017 to live abroad. Lucy and Jean have joined the team and are now fully trained pointe shoe fitters.

Customer satisfaction is our priority so why not take a trip to Birmingham to come and meet us. 

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